What Will Melissa Blau Do Next?
Since March 2018, Melissa Blau has served as CEO of VELTYCO GROUP.
Her first official statement, dated March 29, 2018, claimed that the ESMA ban on binary options would not impact VELTYCO’s business model.
According to Blau, none of the companies associated with VELTYCO were active in the binary options sector, and any related activities had been discontinued ahead of regulatory changes.
However, VELTYCO’s own Annual Report 2017 tells a different story: a significant portion of its 2017 revenues still stemmed from marketing activities linked to binary options.
Binary Options: The Revenue Engine of 2017
Despite Blau’s assurances, it is clear from VELTYCO’s financials that:
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Binary options marketing played a major role in boosting 2017 sales.
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Brands like Option888 (VELTYCO’s own platform) and ZoomTraderGlobal contributed heavily to revenues.
Authorities in Germany (BaFin), Austria (FMA), and the United Kingdom (FCA) classified these operations as illegal business models.
Damaged investors from Option888, ZoomTrader, and ZoomTraderGlobal have reportedly filed fraud complaints with law enforcement agencies.
However, due to the deliberately complex company networks, identifying the true operators remains difficult.
The Strange Transactions Around ZoomTraderGlobal
The saga of ZoomTraderGlobal reads like a financial thriller and highlights the strategies employed by VELTYCO’s key shareholders.
Timeline of Key Developments:
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Since 2014, ZoomTrader operated as a binary options broker using Tradologic software, managed by Novox Capital Limited (Cyprus-licensed).
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Starting that year, online warnings and scam alerts regarding ZoomTrader began to appear.
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In September 2016, VELTYCO entered into a marketing agreement with Novox Capital Limited for the domain ZoomTraderGlobal.
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Additionally, an option agreement was made with Elsona Assets Limited to acquire ZoomTraderGlobal, involving the transfer of Veltyco shares to Elsona’s subsidiary, DTIG Holding Limited. (Finance Magnates report)
In March 2014, Novox Capital Ltd faced penalties from CySEC for failing to announce the brand’s renaming from ZoomTrader to ZoomTraderGlobal.
Both brands were obviously closely related, sharing logos and using white-label solutions from Tradologic, the same provider used by Option888.
Ownership Transitions and Hidden Structures
Brand |
Former Operator |
Current Operator |
Notes |
ZoomTrader |
Novox Capital Limited (Cyprus) |
Capital Force Ltd |
Domain now held by Celestial Trading Ltd (Uwe Lenhoff-linked). |
ZoomTraderGlobal |
Novox Capital Limited → Finex Ltd |
Finex Ltd (Bulgaria) |
Connected to Tradologic people; licensed for asset management. |
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Finex Ltd, the entity behind ZoomTraderGlobal, is registered in Sofia and Lithuania, closely tied to the Tradologic network.
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The Bivol database also lists Finex Ltd among Tradologic’s network.
Both Capital Force Ltd and Celestial Trading Ltd are confirmed to belong to Uwe Lenhoff’s corporate structure and have been subject to multiple regulatory warnings.
Investor Complaints and Future Liabilities
Today, fraud complaints about both ZoomTrader and ZoomTraderGlobal flood internet forums and regulatory channels.
Investors and regulators often do not distinguish between the two brands — an issue that will likely cause additional legal trouble for VELTYCO.
Given the interconnected ownership, it is highly probable that VELTYCO will be held accountable for damages claimed by investors defrauded by both platforms.
What’s Next for Melissa Blau?
The pressing question remains:
What will Melissa Blau do as VELTYCO’s CEO now that these issues are exposed?
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Public warnings.
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Regulator actions.
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Investor fraud allegations.
All are already well-documented and publicly available.
Moreover, considering the sprawling web of Uwe Lenhoff and Tradologic companies, it becomes understandable why VELTYCO’s annual reports fail to fully disclose related-party transactions.
While this may have helped VELTYCO circumvent stricter IFRS requirements temporarily, it is questionable whether the FCA, shareholders, or defrauded investors will accept these omissions going forward.