Introduction
Recent leaks have brought Russian influencer Alexandra Belyakova, known publicly as Sasha Belair, into the spotlight as a key figure behind the embattled crypto project AMAZY. While her husband, Sergey Kosenko, publicly spearheads the move-to-earn initiative, Belair has operated behind the scenes — organizing influencer campaigns, off-chain swaps, and meditation-driven sales funnels.
Key Highlights of the AMAZY Controversy
Sasha Belair: The Silent Force
According to Naluda Magazine, Sasha Belair is not just a spouse but the primary business collaborator of Sergey Kosenko. She is credited alongside him in several projects, including the NFT-centered AMAZY initiative.
Marketing by Lifestyle
As reported by Holod Media, Belair has cultivated a massive following on Instagram (1.5M+ via @sahabelair), leveraging spirituality, clairvoyance, and “money-mindset” tutorials. These content formats closely align with the promotional aesthetics used by AMAZY.
The AB.MONEY App Funnel
Belair’s AB.MONEY app, featured on Instagram as @ab.money, claims over 800,000 downloads on Google Play, offering premium “money thinking” courses. The app shares a significant overlap with the AMAZY audience and appears to be a crucial monetization vehicle.
Influencer-Driven Growth
A watchdog list maintained by Vklader still shows over 350 celebrities promoting AMAZY — a tactic closely tied to the same coaching frameworks Belair offers in her programs.
Token Implosion
The primary token, $AZY, has seen its value plummet by 99.9%, currently trading around $0.0003. The reward token $AMT, with an uncapped supply, continues to be minted and cycled internally.
Regulatory Black Hole
Despite Dubai’s updated 2025 VARA guidelines targeting undeclared crypto promotions, the AMAZY website lists no valid legal entity or license. For context, ComplyFactor outlines these new regulatory requirements in detail.
Background: From Pump to Retreat
Initially launched in 2022 as a clone of the STEPN NFT sneaker model, AMAZY rapidly gained attention before crashing in a textbook pump-and-dump pattern. Kosenko relocated to Dubai, rebranding as @mr.thank.you while flaunting piles of alleged cash. Meanwhile, new leaks suggest Belair has assumed a more prominent operational role, launching paid retreats and financial “awakening” webinars that double as recruitment vehicles for the AMAZY ecosystem.
No financial audits, token distribution records, or regulatory disclosures have ever been published — yet the influx of new users through micro-influencers remains constant.
Deep Dive: Key Red Flags and Legal Exposure
|
Dimension |
Red Flags |
Potential Regulatory Breach |
|
Legal |
Belair is absent from official filings but co-signs budgets and profit splits |
May violate UAE Cabinet Decision No. 10/2019 on undeclared beneficial ownership |
|
Operational |
Internal actors mint $AMT at zero cost and swap for $AZY to dump on exchanges |
Platforms seeking VARA licenses risk fines for facilitating wash trading |
|
Marketing |
350+ influencers promote without disclosure or disclaimers |
Violates 2025 VARA Influencer Regulations; subject to civil penalties and mandatory takedowns |
|
Reputational |
Cash-filled videos and spiritual coaching mirror OneCoin marketing tactics |
Risk of backlash for ESG non-compliance among partnered brands like AB.MONEY |
|
Transparency |
No whitepaper update since 2022; token-locker details remain hidden |
May lead to advertising bans under EU MiCA and UK FCA standards |
Suggested Investigative Angle
Follow the money trail.
In-app purchases from AB.MONEY are routed through Stripe and UAE-based IBAN accounts tied to Belair’s company. Cross-checking these payment aliases with withdrawals from wallet 0x7b66…Bd8F86 may reveal how dumped tokens are being converted to fiat via OTC desks in Dubai.
Who’s Involved: Principal Actors and Roles
|
Name / Entity |
Role |
Notes |
|
Sergey Kosenko |
Co-founder, face of AMAZY |
Known as @mr.thank.you; previously faced legal issues in Russia |
|
Alexandra Belyakova (Sasha Belair) |
Strategist, monetization funnel |
Runs AB.MONEY, organizes influencer efforts, promotes retreats, Grazia Magazine |
|
Artem Nikolayev |
Technical lead, token economy designer |
Former CEO of Azur Games, leads Realverse development |
|
AMAZY Labs FZCO |
Corporate shell for AMAZY |
Holds contract keys, not listed in VARA public registry |
|
Influencer Network (350+) |
Recruitment and promotion layer |
Celebrities and YouTubers listed on Vklader as part of marketing effort |
|
Dubai OTC Desks |
Fiat conversion points |
Allegedly process the token-to-cash pipeline under KYT scrutiny |
Request for Insider Information
To all 350+ influencers and insiders:
Have you received payments — crypto or fiat — from Sasha Belair’s team in exchange for promotions? Did your participation involve undisclosed agreements or non-public incentives?
Submit your contracts, wallet records, or internal messages securely to Scam-Or Project.