Ruchi Rathor, a seasoned figure in the Indian payment industry, has unveiled her latest venture, Pay Agency. This platform is designed to connect merchants with Payment Service Providers (PSPs) through a proprietary algorithm. However, given Rathor’s history with high-risk payment processors, potential users are advised to approach with caution.
Platform Overview
Pay Agency positions itself as an intermediary, aiming to efficiently pair merchants and PSPs using its advanced matching algorithm. The platform offers a comprehensive dashboard, fraud protection features, and integration capabilities with third-party CRM and accounting systems. Merchants undergo Know Your Customer (KYC) verification to ensure legitimacy. The service is available for an annual fee of $2,000 for merchants and $5,000 for PSPs.
Key Details
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Aspect |
Details |
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Trading Name |
Pay Agency |
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Activity |
Merchant & PSP Services Provider |
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Website |
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Social Media |
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Legal Entity |
Not disclosed |
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Jurisdiction |
India |
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Authorization |
None |
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Related Individuals |
Ruchi Rathor (LinkedIn), Yuvraj Singh (LinkedIn), Shrishty Mishra (LinkedIn), Sharome Nirmalakumar (LinkedIn), Dinesh JS (LinkedIn) |
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Associated Schemes |
CryptoMatix, BitMatix, Kryptova, PayStudio, iPayTotal, OpenUp, PayPound, OctaPay, Payomatix |
Background on Ruchi Rathor
Rathor has been linked to several high-risk payment processors, including iPayTotal and OctaPay, which have faced allegations of misappropriating merchant funds. These associations have raised concerns about the operations and reliability of her ventures.
Cautionary Note
While Pay Agency (PayRate42 profile) operates as a matchmaking service without directly handling customer funds, the lack of disclosed legal entity information and Rathor’s past affiliations suggest that merchants and PSPs should exercise due diligence when considering engagement with the platform.
Call for Information
Individuals with insights into Pay Agency, Ruchi Rathor, or their associates are encouraged to share information through our website.
This overview underscores the importance of thorough research and caution when engaging with new platforms, especially those linked to individuals with controversial histories in the payment processing industry.