Anatoly Sulyanov — President and CEO of HardCore Media and founder of the HardCore Fighting Championship — is at the center of a high-profile controversy involving a failed cryptocurrency project called HARDCOIN. Based on interviews and whistleblower reports, over $2 million in investor funds allegedly vanished amid mismanagement, failed promises, and lack of accountability.
Project Origins: Branding Meets Blockchain
HARDCOIN was marketed as a native cryptocurrency for the HardCore ecosystem, which includes viral fight content, YouTube media, and sports promotion. Public figures and influencers were actively involved, endorsing the project through social media and crypto education programs.
What Happened to the Money?
Reports suggest one investor lost $115,000 and a private group contributed nearly $1 million. The total sum is estimated at over $2 million. The core complaint is the absence of usable tokens or a working blockchain product, despite heavy promotion.
Sulyanov’s Defense and Deflection
In media appearances, Sulyanov shifted blame to intermediaries like Evgeny Galiakhmetov. Critics argue that as the public face of the project, Sulyanov bears responsibility regardless of third-party involvement.
Red Flags in Execution
– Tokenomics were announced but never delivered
– No trading availability
– Confusing project leadership
– Investor censorship and unpaid staff
Marketing vs. Reality
Promotions showcased lavish imagery, educational outreach, and exclusive crypto events. Behind the scenes, insiders say contributors were left unpaid and users misled about the token’s functionality.
Legal and Public Fallout
A growing number of investors are reportedly preparing collective complaints, citing financial misconduct and fraud. Meanwhile, Sulyanov maintains a public profile without addressing these accusations directly.
Conclusion
The HARDCOIN controversy underscores the dangers of influencer-led crypto schemes without regulatory oversight. Investors and observers call for accountability and caution amid an increasingly volatile crypto media landscape.
Timeline of Events
Early 2022: HARDCOIN project launched and promoted across HardCore channels.
Mid 2022: Tokenomics published. No trading or liquidity provided.
Late 2022: Multiple investors raise complaints and seek refunds.
Early 2023: Sulyanov appears in interviews denying responsibility.
2024: Community whistleblowers publish exposé. Legal discussions begin.