As former Wirecard CEO Markus Braun awaits his trial in prison, scheduled for December 2022, the Wirecard successor Payabl is experiencing explosive growth. The German-Cypriot high-risk payment processor was founded by former Wirecard executives Dietmar Knoechelmann and Ruediger Trautmann. According to traffic analytics, Payabl’s website visitors surged from approximately 15,000 in July to over 306,000 in October 2022. This rapid expansion is primarily driven by porn industry clients such as xHamsterLive and StripChat.
Payabl’s Performance on Similarweb
Payabl’s business model strongly resembles that of the now-collapsed Wirecard, focusing on growth through high-risk industries such as porn, gambling, online trading, and other controversial sectors. Nearly 50% of its website traffic originates from Germany, reinforcing its reputation as Wirecard’s unofficial successor. Furthermore, the company was founded by former Wirecard executives, including Knoechelmann and his wife, Ayelet Fruchtlander-Knoechelmann.
According to Similarweb statistics from October 2022, more than 72% of Payabl’s traffic came from porn-related websites. The three biggest referrers—xHamsterLive, Bakecaincontrii, and StripChat—accounted for over 60% of all referral traffic.
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